GymGroups announced today that Sara Bowman has been named director of sales for the central region of their US sales organization. Bowman will focus on continued growth of the GymGroups communication and interaction platform specifically designed for the health and fitness industry to increase member retention.
Bowman has a broad sales and management background in the fitness industry, in addition to extensive business-to-business sales and sales management experience focused on technology, financial services and business solutions. Before joining GymGroups, Bowman focused on club management software sales as the Director of Sales at Jonas Fitness. Prior to this, she was focused on sales management for TriNet and Insperity Performance Management & Organizational Planning. As sales manager for Insperity, she helped organizations optimize human resource and business solutions to improve productivity.
“Health and fitness club owners will benefit from Sara’s experience in both the fitness and technology industries,” said Emre Sokullu, Founder and CEO, GymGroups. “Sara will help industry professionals achieve a higher member retention rate, resulting in increased revenues year over year.”
GymGroups is excited to continue to offer a way for health clubs to facilitate multi-directional communication – club to member, member to member, trainer to member and group exercise instructor to member – creating a real sense of community outside of the club environment. All individuals can contribute to an online conversation as well as sharing information and ideas via blogs and smaller, more specific groups developed and maintained on this dynamic platform. Partnering with GymGroups, health clubs can foster an environment that keeps their members engaged and involved and this environment will be the key to increased member retention.